Meet the designer

Jenny Goodman

Jenny has been busy freelancing as a graphic designer for the print industry associations for 15+ years while raising her son as a working stay-at-home parent. On her free time walking or hiking, she enjoys taking photographs that capture images of striking color, texture, & lighting. The elements that influence designers are exciting because they can range in a wide spectrum of design styles from rustic, vintage to contemporary. Depending on your brand and marketing approach, the best design and style can go a long way.

Services

Visual or digital marketing collateral experience include:

• design publications and blads
• invitations & greeting cards
• posters
• advertisements
• web banners, promographics
• tri-fold brochures and flyers
• letterhead and business cards
• signage
• powerpoint slides

Proficient in Adobe CC InDesign, Photoshop, Illustrator, and Acrobat, *After Effects; *Dimensions; MS Word, Excel and PowerPoint.

*Learning new apps

Practices

GROW YOUR BRAND:
Visual or social media content with consistent brand messaging is an expression of your business. As a designer it is my job to deliver print or digital media that supports the clients mission across channels.

TONE AND PERSONALITY OF YOUR BRAND:
Develop or adhere to infographic guidelines that maintain consistency across platforms, incorporate visuals to support content and understand your audience — this ultimately sets the tone and personality of your brand.

FLEXIBILITY, DETAIL AND COMMUNICATION:
Working with clients and staying flexible is essential, as well as paying attention to detail. Keeping communication open establishes a friendly, professional relationship with my clients/employer.